A modern web app project thrives on a clear structure, an appealing design and robust implementation. In this article, we'll dive deeper into the three key phases—conception, design, and functionality—and show how we always respond to individual and flexible customizations to best meet your specific specifications and needs.
1. Conception
– the load-bearing foundation in detailAnalysis and requirements workshop. Before the first line of code is written, we conduct a detailed requirements workshop together with you. In doing so, we identify all relevant stakeholders, clarify the primary use cases and jointly define the target groups of your project. We analyze existing business processes as well as integration points (e.g. ERP, CRM or payment systems) and define all desired functions within the framework of a requirement specification or product backlog. In this way, we ensure that the most important framework conditions are already taken into account in the first phase. Architecture and technology selection We then develop a scalable system architecture based on your requirements. Should your web app be implemented as a single-page application (SPA) with Angular or React? Do you prefer a microservice architecture in which individual services can be deployed and scaled independently of each other? Or is a classic monolithic approach more appropriate because you want a smaller maintenance window and less infrastructure complexity? We evaluate your technology stack—whether it's Node.js, .NET, Spring Boot, or Python—with a view to ensuring that it fits your internal competencies and IT strategy in the long term. Database and data modeling Another central element is the planning of a high-performance database architecture. Depending on whether you are processing relational data (SQL) or more document-based data (NoSQL), we select the right DBMS—for example, PostgreSQL, MySQL, MongoDB, or Couchbase. Together, we define entities, relations, and data flows so that all queries work efficiently later on. In addition, we can already consider in the concept phase whether data warehousing or an analysis cluster (e.g. with Elasticsearch/Kibana) makes sense in order to expand your web app with reporting and BI functions later. Individual and flexible customization Every project has its own requirements—some customers want a complex role and rights matrix, others attach particular importance to accessibility, and still others need multilingual interfaces or highly dynamic dashboards. We explicitly coordinate each concept phase with you and adapt it flexibly to new findings or changing priorities.If requirements change during implementation, we provide short feedback cycles and adjust the concepts as needed: transparent, agile and always with a focus on your business goals.
2. Design
– the convincing appearance in practiceUser-Centered Design and Wireframing Once the basic structural architecture is in place, we start with low-fidelity wireframes, in which we sketch out the most important screens, navigation elements and interaction sequences. Together with you, we validate whether these floor plans meet the expectations of your target group and whether important functionalities—such as search and filter mechanisms, form workflows or dashboard widgets—are intuitively placed. This iterative process ensures that the final visual design not only looks beautiful, but actually optimizes the user experience. Visual identity and brand compliance Based on the coordinated wireframes, we develop a mood board that includes graphic elements, typography, color schemes and icon sets. We take your existing corporate identity (CI) into account, but are also happy to adapt it if you are planning a rebranding or want to bring a breath of fresh air into your design. Whether you prefer a minimalist, pared-down look and feel or a vibrant, colorful interface—we'll make your ideas happen with pixel precision. At the same time, consistency is important to us: buttons, forms, tables and other UI components are documented by us in a design system (e.g. Storybook) so that later expansion and maintenance work smoothly. Responsiveness and device testing In the age of diverse devices—desktop, tablet, smartphone—design needs to scale flexibly. Therefore, we create responsive layouts that automatically adapt to different screen sizes and resolutions. Developers and designers work closely together: While the design team defines breakpoints, grid systems and relative units of measurement (such as rem or vw), the front-end developers implement a skeletal basic structure with CSS Flexbox or CSS Grid. In regular device series tests on real devices (iOS, Android, Windows, macOS), we ensure that fonts, images and interactions are optimally displayed in all scenarios. Individual and flexible adaptation Would you like to change certain elements after work? Or try out new color sets afterwards? Our design process is designed to involve you at all times and allow for short-term adjustments. Instead of rigid template packages, we provide you with flexible design artifacts: editable Figma or Sketch files in which you can customize your own style variables. This gives you absolute control over your appearance and allows you to react quickly to growing demands—whether it's a new customer request, a seasonal look, or a targeted A/B testing campaign.
3. Functionality
- the effective benefits in implementationFrontend implementation and component architecture After the visual concept has been validated in prototypes, the actual frontend development begins. We choose a modern framework base—for example, Angular, React, or Vue—and structure your app into reusable UI components. With the help of a component and state management system (e.g. Redux/NgRx or Vuex), we always keep an eye on the data flows and prevent unnecessary rerenderings. At the same time, we attach great importance to performance: lazy loading of routes, code splitting and bundle sizes that are as slim as possible are standard for us so that your users experience fast loading times and smooth interactions. Backend development and API design In the backend, we implement RESTful or GraphQL APIs to reliably exchange data between client and server. We use archetypal patterns such as repository/service or domain-driven design to clearly structure your business logic. Scalable database connections (e.g. ORM layers with TypeORM, Prisma or Entity Framework) ensure that write and read operations run efficiently. If you already have your own microservices or third-party systems integrated, we integrate them flexibly—regardless of whether you operate cloud-native services (AWS Lambda, Azure Functions) or classic servers. Quality assurance and continuous integration To ensure that your web app works reliably in every version, we use automated testing strategies: unit tests for individual functions, integration tests for endpoints and end-to-end tests (E2E) with tools such as Cypress or Protractor check complete user journeys. Our CI system (GitHub Actions, GitLab CI/CD or Jenkins) automatically performs linters, tests and build steps for every pull request. If desired, we can integrate automatic deployment via continuous deployment (CD) into your target environment—be it a staging server or directly the production environment. Cloud deployment and scalability Depending on your preferences and budget, we deploy your web app on popular cloud platforms such as AWS, Azure or Google Cloud. We configure container clusters (Docker, Kubernetes) or set up serverless architectures (AWS Lambda, Azure Functions) to enable on-demand scaling. Our DevOps experts implement monitoring and logging solutions (Prometheus, Grafana, ELK stack) so that you have transparency about the performance and utilization of your application at all times. Individual and flexible customization Your requirements can change over time: new features, a changed business model or advanced integrations. That's why we attach great importance to a modular architecture from the very beginning, in which individual components or microservices can be quickly adapted or replaced. If you want to migrate your infrastructure to another cloud in the future, our deploy scripts and infrastructure descriptions (Infrastructure as Code) are flexible enough to enable the minimum downtime concept. In this way, we ensure that your web app reacts agilely to changing market and customer requirements not only today, but also in the future.
Summary: Tailor web apps to your specifications